Women are Stupid, Men Like Black Shiny Things
Verizon DROID Pretty
Look, I know that the marketing team was trying to do something inventive with this ugly-yet-functional phone. I can really imagine the planning meeting where this campaign was conceived:
Bob: “But it’s so damn ugly.”
Pete: “I know Bob, it is. Butt ugly.”
Sarah: “Let’s make that a feature, highlighting its function over form!”
Pete: “Don’t be stupid Sarah, girls don’t have good ideas.”
Bob: “I know! Let’s make this phone’s utilitarian hideousness a sales feature, and contrast it with phones that are pretty!”
Pete: “Bob – I like the way you think. Sarah, you could learn a lot from Bob here.”
…but it does seem to me that implying women are vapid creatures who walk around applying lipstick all day while they cross the street without looking, and that we only like things that sparkle and those stupid useless sparkly things need to be crushed and burned and blown up by your rough and tumble penis phone is… well it’s just offensive. There have to be ways to market things like this that are not hateful and offensive to half your target market, right?
As a woman who was was actually quite interested in the Droid, I now think it’s the phone for dickheads. Nice job, marketeers.
Filed under: marketing mayhem | Comment (0)Leave a Reply
